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Tactical Goals 2021
What is the EDC doing this year?
Annually the EDC has a December Retreat to review and discuss what the Board wants to focus on for the following year. Based on the discussion and direction from the Board, EDC will also work on the following 2021 Tactical Goals.
Our Tactical Goals for 2021 are:
Goal #1
Utilize the Hollister Market Analysis as a basis for creating a formal marketing plan.
Goal #2
Work with County Workforce Development Board to understand available workforce development resources and programs, and to increase awareness of these resources in our business community.
Goal #3
Marketing to attract both businesses, and by working with the EDP to help coordinate tourism efforts, and tourists.
Goal #4
Website Expansion and Improvement
Goal #5
Formal Plan for the Airport Area – what promotions and businesses are we targeting for this area.
Looking at 2021 and into 2022, these efforts will define our value proposition for marketing San Benito County to Silicon Valley and the Central Coast.
As we work on all of these objectives, the EDC will utilize metrics to measure our value proposition.